[Transcription]

Looking to find out what tags your competition is using to rank videos on YouTube? I’ll show you two solutions. One easy, one not so easy in today’s video blog.

Hi there internet fans. Ryan Perry here helping small business owners harness the power of video. Struggling to come up with new content ideas? Download a free copy of the Ultimate Content Creation Guide in the description box below. See step-by-step how to create compelling content that your prospects and clients will want to watch today.

Wondering why your competition is ranking at the top of YouTube search while your videos are struggling to be seen? In today’s video blog, learn the simple and not so simple way of spying on your competitors and grabbing their tags for yourself.

One of the most common and simple mistakes I see many small business owners making on YouTube is not using good tags. Correct tags are important for a couple of reasons. Both YouTube and Google use tags to help determine what your video is about. Think SEO, which affects ranking. Proper use of tags will get you more views on YouTube.

Right now, when I look at my youtube analytics I see that 29 percent of my channel views are a result of showing up as a suggested video. Almost one third of my video views come from YouTube suggesting my video. How does YouTube know which video to suggest? It’s all in the tags. The easiest way of finding out what tags your competitors are using is with TubeBuddy, a great tool that is trusted by over a million YouTuber’s. At least that’s according to their website.

With TubeBuddy, I can go to a competitor’s video. In this case I’m going to check a new video by my buddy over in video who if you haven’t checked them out yet do so. He has some great content that I think you’ll like now. When I scroll down the two buddies video analytics I can see the analytics of this video including the tags that Owen is using for this video including, ‘video marketing consultant’ and ‘video marketing tip’ to name just a couple. Click on the ‘copy to’ button to save the tags to your clipboard where you can then save them to notepad or a word doc. TubeBuddy is free with some restrictions, otherwise pricing starts out at $7.20 a month when you pay yearly.

The not so simple way is to not use TubeBuddy. Instead, you’ll need to go to the video, and on a PC right click on the page just below the video. This brings up a pop up window and then click on the ‘View Page Source’. On my computer, using Chrome, new tab opens up. And, what you’ll see is the source code for the video including the tag information. To find the tags, click ‘control+F’ to bring up a search box and type in ‘keywords’. This will bring you to the section on the page where the tags are. See them in here? Copy and paste them into a notepad or Word document and you’re all set.

That is the simple and not so simple way of spying on your competitors and stealing their tags. Be careful though, just because someone is placing tags in their videos doesn’t mean they know what they’re doing or that the tags they’re using are going to be relevant to your content. Use this research as a way of discovering new tags, but make sure you do your own research to prove the tags are relevant.

OK YouTuber’s! You know what to do next, let me know what you thought of this video by leaving a comment below and clicking the thumbs up icon. Was it helpful? How do you plan on using this tag research to help you better understand what your competitors are doing?

If you found the video helpful and would like to be notified of new videos subscribe to the channel by clicking on the link above. I’ve added a couple of other videos that I thought you might enjoy below. If you have a couple more minutes. All right everybody, take care.