Call to action (CTA) are a great marketing tool, and they should be used at the end of every video that you upload on Facebook because it prompts the user to do something.
Here’s an example of a “Call to action” for one of my videos that will direct you to my YouTube channel. Let me show you how I did this. When you upload a video on your business Facebook page, this is the screen you’ll see. And down here on the bottom right hand corner is your call to action. You can do nothing. You can create a link to shop now, learn more, sign up, download or watch more.
Personally, I like the learn more or watch more. What you’ll need to do is put a URL in. For me, I’m going to use my YouTube channel ’cause I want people to see more of my videos, and then there’s a short description. Fill out a compelling reason why they should check it out and click “Publish”, and that’s how you add a CTA or a “Call to action” to your Facebook videos.