Creating a custom LinkedIn URL may seem really insignificant but overall with social media and brand marketing in general, we want to create as much credibility as possible. This is just a real easy way in order to do that, especially, if you do a lot of business-to-business (B2B) marketing like I do.

In order to change or make that custom URL, you’ll need to go to this link, which I’ll share with you. When you come here, on the right hand side, right over here, you will see an area where you can edit your URL. You’ll see I already have one. It’s called Simple Biz Support. Then please note, when you go to change it, it does need to be between five and 30 characters either text or numbers, no special characters or spaces.

Once you’re done, go ahead and click Save. I already like mine, so I’m going to leave it the way it is. Once you saved it, that’s the URL that you can now share with people so they can see your public profile.