To post a blog on your LinkedIn account, the first thing you’ll need to do is log in. On your homepage you’ll see an option right here, it says, “Publish a Post.” Go ahead and click on that link and it’s going to give you the option to add an image, write a great headline to attract your readers, and then you can go ahead and start writing blog content here. You have all the WYSIWYG editors of a typical blog. You can also add links, images and video. If you have video, I highly recommend including video into your LinkedIn blog post.

Now, remember that you’re on LinkedIn and who your target audience is. The content should be relevant for your target audience and may not be the same content that you share on Facebook or other social media channels. But today, you can go ahead and expand your social media reach by posting on LinkedIn.