To check out your Twitter analytics, you need to go to analytics.twitter.com. Sign up. Once you sign up, you’ll have access to a wealth of information. I do not have time to show you everything in this video, but let me show you one of the cool things. If you go down the page, you will see current month to date, gives you a ton of great information about what’s currently going on this month, and then it goes backwards.
The following month, November of 2015, I can see what’s going on, who my top tweets and interactions are. And again, you could just keep on scrolling and seeing where things are going. Across the top in the gray, it’s kind of hard to see, there’s all kinds of other great information that will give you information on who your audience is, so you know what to talk about, when to talk about it, and how to talk about it. They even got video now.
Go check out Twitter Analytics at analytics.twitter.com. That’s your one-minute marketing tip.