Think about seasonal activities that happen. Are there certain activities that are going to be more popular for your business in spring or fall, winter versus summer? We have upcoming presidential elections, new automobiles typically come out at the end of the year.
There’s a lot of seasonal things that happen and what is the relevancy to your customer or your audience? Think about those now, brainstorm them and then put them into a calendar that is tagged for whichever month that you need to put those tweets in so that when the time comes, you don’t forget.
I’m going to jump on the computer real quick and show you an example. Remember, #bendgate, iPhone 5? Twitter sure did. They made to make sure they marked their calendar when the iPhone 6 calendar came out with this great, “We don’t bend, we break.”