Know Your YouTube Audience To Craft Best Marketing Message

Any good marketing program is going to have relevancy. That is, the content created is going to be relevant to the audience.

This is especially true on YouTube.

The question is, do you know who your audience is that’s watching your YouTube channels?

I’m going to show you how to find out. All you need to do is log in to your YouTube account, click on the views up here which is going to take you to your analytics.

Under analytics, we want to scroll down to demographics and it’s going to show you the percentage of male to female, their age range that’s watching your videos, and the country that they’re in. For Simple Biz Support, I’m targeting male audience, typically between the ages of 18 and 44 who live in the United States.

By making content relevant to this demographic since I know they’re the ones watching my videos, it’s going to make conversion and selling more products that much easier. Check out your YouTube analytics demographics today.


About the Author:

Ryan Perry is the founder and CEO of Simple Biz Support, Inc. Ryan started video blogging in 2009 as an alternative to written blogs to create visibility and credibility online. During the workweek, he enjoys helping small business owners harness the power of video to grow their companies. On the weekends, he enjoys hiking and searching out waterfalls throughout the state of California.

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