We know how important social media is today to market your company online. So the big question is, why are you not branding yourself appropriately online?
Now, I’m a firm believer in the VCC process. That is, Visibility, then Credibility, then Conversion. The second step is credibility, and that’s where your brand comes into place. The question now is, how are people finding you? If they’re on their Facebook page, there’s my brand image. If they find me through YouTube, here’s my consistent brand image.
Regardless if they go to any of my social media accounts to do research, because that’s what people do online is research, they will see brand consistency. And what that does is build credibility in my brand, and therefore it makes it easier for people to pick up the phone and call me, and that’s the third marketing step, which is conversion.
This is why I’m a big fan of branding all your social media accounts.