Why should I share other people’s content on my Twitter account? Well, there’s plenty of reasons why you should do it. However I have one core reason, and that is for anybody that belongs to BNI or has belonged to BNI it is the philosophy of giver’s gain. That is, the more I give to somebody, the more likely they are to give back to me. Well, in Twitter we’re still dealing with people, so the more I’m giving them, sharing their experience with my audience, the more likely that they’re going to pay attention to my content and share that content with others.

Is that always going to be the case? No, but you will identify people who want to work with you and share your information and those are the relationships that you can build and grow in order to improve your visibility. And that’s why I feel you should share content on Twitter.