There are two key reasons why I recommend starting a podcast now versus later as a marketing tool, the first one being your smartphone. More and more people are using smartphones as media devices, and podcasts are part of that. It’s very simple for people to multitask while they’re listening to a podcast, maybe exercising, working, or just relaxing. The second reason why podcasts are becoming increasingly popular is the mobile connectivity of automobiles.
In 2020, I believe over 50% of the automobiles sold are expected to be internet capable with multimedia radio interfaces that makes podcasting much easier while people are commuting, making podcasts a very powerful marketing tool for your business. I have two shows that I podcast on a weekly basis. Click the link below to check it out.
Simple Biz Support podcast on iTunes: https://goo.gl/5iQCEv