Use URL Shortner to Track Campaigns

URL shorteners are great for shortening URLs, but they’re also great for tracking. So let me give you an example. Let’s say I want to promote my YouTube channel, and I want to promote it through Twitter, Facebook, and an email campaign.

If I link everybody through this URL, I have no way of knowing which campaign was more successful. By using a URL shortener such as Google or Bitly, I can create multiple URL codes. As an example, I have one, two, three, four, five, and you’ll see each one has its own unique short URL. If I use this one for Facebook, this one for Twitter, and this one for my email campaign, I can come back a week later and check and see how many clicks actually went through for each one of those different campaigns, thus giving me a better idea which campaign worked better.


About the Author:

Ryan Perry is the founder and CEO of Simple Biz Support, Inc. Ryan started video blogging in 2009 as an alternative to written blogs to create visibility and credibility online. During the workweek, he enjoys helping small business owners harness the power of video to grow their companies. On the weekends, he enjoys hiking and searching out waterfalls throughout the state of California.

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