What Is The Social Media 70-20-10 Rule?

The 70-20-10 rule is very important, because we want to make sure that we’re posting appropriate content throughout the day. A lot of business owners just want to sell, sell, sell.

Well, how appropriate is that to the person on the other side? When you think about yourself when you’re on social media, what type of activities do you respond to that you like, share, or comment to? To illustrate the 70-20 rule, I’m going to grab this infographic from care to service. And essentially it’s that 70% of the information really needs to be fun, relevant information that’s engaging to your audience, 20% should be about other people in your community, and only 10 is going to be any type of selling or promotion for your business. The 70-20-10 rule is a great rule of thumb to keep your audience engaged on a day-to-day basis.


About the Author:

Ryan Perry is the founder and CEO of Simple Biz Support, Inc. Ryan started video blogging in 2009 as an alternative to written blogs to create visibility and credibility online. During the workweek, he enjoys helping small business owners harness the power of video to grow their companies. On the weekends, he enjoys hiking and searching out waterfalls throughout the state of California.

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