When uploading videos to your YouTube channel, it’s important to optimize not only the title of your YouTube video, but also the description. This one here is “Website Design Trends Moving Into 2015“, so the keyword I’m targeting is “website design trends”, and “2015”.

Now, a lot of times people will put a title in but they will not fill out anything in the description. The sad part is, this is a very important part. YouTube allows up to 5,000 characters for your description box. Make sure you incorporate your keyword phrase or keywords into this description box. The other thing I recommend adding is the link to subscribe, that way if people do like what they have, what you have to say, they can go ahead and subscribe, real easy.

If you haven’t been updating the description in your YouTube channel, do it now. Make sure you use the same keywords in your title as you do your description.