To figure out which post type is getting the most visibility on your Facebook business feed, the first thing you’ll need to do is log into your business page, then click on Insights. On the left hand side, you’re going to look for Post. Then towards the top here, click on Post Type. You’re going to get four different criteria: Video, shared video, link and photo. In my case, you can see video, I get most of my reach is through video, 447, 72 shared videos, 64 links or 11 photos.
Moving forward using this information, I know that one, I need to continue doing video because I’m getting the most engagement. But I maybe wanna look at the quality of the links and the photos that I’m sharing to see how I can boost engagement search on these types of post. But the first thing you need to do is check your analytics and see where you’re getting the most views and reach.