To convey the importance of infographics and why I use them in my business, I found an infographic for you. And there’s two points here that I want to touch on.
One is that there is a major difference in the way in which the brain processes images and text. Images are processed simultaneously versus text that is processed in a sequence. Visuals are able to be processed 60,000 times faster than text.
Then if you look at the actual stats from a marketing point of view, in just over two years, infographics search volumes have increased by over 800%. That means people are searching for infographics, and publishers who use infographics grow in traffic an average of 12% more than those who don’t. And then you can check out all these great tweets and buzzes, and all this kind of great stuff.