To convey the importance of infographics and why I use them in my business, I found an infographic for you. And there’s two points here that I want to touch on.

One is that there is a major difference in the way in which the brain processes images and text. Images are processed simultaneously versus text that is processed in a sequence. Visuals are able to be processed 60,000 times faster than text.

Then if you look at the actual stats from a marketing point of view, in just over two years, infographics search volumes have increased by over 800%. That means people are searching for infographics, and publishers who use infographics grow in traffic an average of 12% more than those who don’t. And then you can check out all these great tweets and buzzes, and all this kind of great stuff.

I’m going to include the link to this infographic so you can check it out yourself. Here is the link: http://goo.gl/wkp1mE