Looking for an easy way to generate new video blog ideas? I’ve got just the solution for you in today’s video blog.
Hi there, internet fans. Ryan Perry. And today I want to show you a real simple way to come up with new content ideas, and it’s only three letters: FAQ. Go to your FAQ page, these are the Frequently Asked Questions, and make a video for each one of those. Now, this is great for a couple of reasons. Number one, FAQs are typically the top 10, top 15, depending on your industry, of the most common questions that people ask. Now, why is this important? Well, one, creating a video about it gets you to actually share your understanding, your belief, your philosophy, behind each of the FAQs, so people get an idea of who you are, and whether or not they want to do business with you. Number two is going to be SEO, that’s Search Engine Optimization, and FAQ pages are a very powerful SEO tool, because if people are frequently asking you these types of questions in your business, that means they’re on YouTube, they’re on Google, asking these same questions. And if we can get your video to pop-up for your local business, then it’s a one-two hit. One, you’ve created visibility. Number two, you’ve actually answered a question that somebody wants, positioning you, the business owner, as an expert in your industry; therefore, more than likely getting a new account. So, this may be a little bit difficult for you if you don’t have an FAQ page. And hopefully this video will motivate you to create an FAQ page.
If you’re one of those business owners going, “But, Ryan, I don’t have an FAQ page,” well, use this video as an opportunity to go and create one. All you need are five to 10 frequently asked questions. What are the most common questions that people ask about your business or should know about your business? Now, it doesn’t have to be five or 10, it could be 15, it could be 13. It’s really up to you and your business. And the great thing about an FAQ page is that it does not need to be a lengthy explanation. Typically, most FAQ pages are maybe two to four sentences in length. And if you convert that into a video, you might be talking about a single-minute video. Very quick, very simple. The benefits for your small business are going to be twofold. One, from a visibility, remember that SEO point-of-view; if people are asking these questions to you personally, they’re also asking these questions online. And if your video pops up, that’s going to create visibility. Number two, when you answer the FAQ in a video, you’re presenting yourself as an expert. And again, people get to interact with you in a way that just text on a website doesn’t have. So, take this opportunity, if you have an FAQ page, knock out a bunch of FAQ videos, upload ’em to your website, make sure you keyword optimize them. If you do not have an FAQ page, I challenge you to knock out five to 10 FAQs with a video. Easy content for both your YouTube channel and your website.
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