Don’t Rely On “Hope Marketing” – Get Proof

The idea of this one minute marketing tip came from an article I was reading on TechCrunch about Netflix, and the advantage that they have over conventional TV. And right here it says, “Another reason why Hollywood should be worried, Netflix is now able to leverage big data to produce hit shows almost routinely.”

Essentially what they’re doing is Netflix is collecting the information of their users in determining what they want to see; A romance, a comedy, a horror. They know that because they know what people are searching for.

The big question is, are you using your Google Analytics account, your Google Search Console account. On Facebook, are you checking your insights? On Twitter, are you checking your Twitter Analytics?

You need to know what’s working and what’s not working in order to improve your performance down the road and not rely on hope marketing.


About the Author:

Ryan Perry is the founder and CEO of Simple Biz Support, Inc. Ryan started video blogging in 2009 as an alternative to written blogs to create visibility and credibility online. During the workweek, he enjoys helping small business owners harness the power of video to grow their companies. On the weekends, he enjoys hiking and searching out waterfalls throughout the state of California.

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