Most of the time, people will use Google Trends to track one word and get an idea of how it’s trending, up or down. I also like to do Google Trends when I have two very similar keywords and I want to get an idea of which one is used more often.
In this case, I’m using ‘attorney versus lawyer’, and it’s very clear that attorney is being used much more than lawyer is. Now, I can also dig down into the information, and I’m just looking at the United States right now, and I can get a clearer picture that attorney is much more popular than lawyer. But right down here under Regional Interests, I can check lawyer and see if there are specific states where lawyer is used more than attorney. This way, when I’m creating content for specific areas, I know which keyword I should use, attorney or lawyer.