Online video is currently the marketing king of the internet. And the best part about using online videos is cost. Once the video is created and uploaded to YouTube, AOL Video and a number of other video social networking sites, it will be viewed repeated for eternity and won’t cost you a penny more. Can TV, radio or print media offer you a deal like that?According the Cisco
It will take well over half a million years to watch all the online video that will cross the network each month in 2013.
I could go on all day why online video is crucial to promoting your business and show you research and charts that prove video increase retention and creates a desire within the buyer to spend money on your product or service. Why bore you with bland charts are graphs that will put you to sleep when I can show a couple of examples how online videos have generated a viral buzz that generated loads of cash for the business.
Here is a case in point. Nike spends millions upon millions of dollars every year on print and TV advertising. Back in October of 2005, a video called “Ronaldinho: Touch of Gold” was posted on YouTube and has been viewed over 28 MILLION times and was getting 30,000 hits a day! From the looks and sounds of the video, they kept the budget to a minimum. Just one camera and no concerns about audio quality. Check it out and start thinking how your business can use online video as an inexpensive media to promote your business.
Unfortunately, the original video was pulled for copy write infringement with Revolver Entertainment, but leave it up to the power of the internet to post the video again which can be seen here.
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Over 30 million views! Not bad Nike. Hate to tell you, but someone with a much small pocket book has clobbered Nike in the online video game. The Blendtec, “Will it Blend” series on YouTube has collected over 83 MILLION hits (an average of 967,884 views per video) as of June 21, 2009! Who would have thought a blender could go viral? Watch one of the “Will it Blend?” videos below.
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Today is the day to get your business on online with video. Simple Biz Support offers complete video packages that include:
- Post Production
- Uploading video with keyword loaded backlinks
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